Tag: customer data platform

The Role of First-Party Data in Higher Education Marketing in North America
Education

The Role of First-Party Data in Higher Education Marketing in North America

It is noteworthy, however, that today’s higher education market is gradually shifting toward higher competition. Universities are competing for the intended learner, student, client, and other stakeholders to enhance enrollment, retention, and learning. First-party data, which is the data gathered by direct communication with users via the website, CRM(Customer Relationship Management), and other digital channels,…

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