When it comes to influencer marketing we undeniably know that it’s one of the most powerful tools for any brands opting for marketing strategy. As the industry’s marketing size is expected to reach an increasing whopping by 2030. But the problem is that, is this form of marketing really helpful in the long run? Or…
YouTube Rolls Out AI Tools to Combat Deepfakes in Digital Advertising
Technological advancement goes hand-in-hand with challenges galore. Among the most alarming recent developments has been deepfakes – overwhelmingly realistic digital forgeries created with the help of artificial intelligence, or AI. They can be hilariously convincing, posing huge threats to the authenticity of digital content, especially in advertisements. As a response, YouTube, the video-sharing giant, has…